When Microsoft decided to spend 1 billion dollars to enter the world of video games, it was because it wanted to conquer brand-new area for its empire. The large-scale target was the beginning gamer audience, those people able to sleep in line at a place to buy a brand-new sport or a new console. She wanted to win over the gamer known as hardcore. However, what she “ve managed to” do was take a monstrous step back, and wrote a manual on how to propel a console the wrong way. It was a colossal strategic mistake that nearly discontinued the Xbox brand and the entire microsoft gaming division together. The adversity that was the launch of Xbox One is the subject of today’s video, and it will be now, just come! And ae topzeros, how are you guys, I hope so I’m ED and therefore welcomed another video.If you’ve topple out of a permanent bond around here, you’ve fallen into Press Start, where video games are one of the best things in man, so we’re together and let’s go! Today is the day to talk about another period of the curse of the third console. You know, that metropolitan legend that says a company’s third console is inevitably going to be a flop. Even if you believe zero percent in this legend, it is a fact that the launch of the Xbox One was one of those famed catastrophes of the video game industry. It was such a mushroomy grocery strategy that it felt fully undone from reality. This coming from microsoft was an even bigger shock. A engineering corporation, which usually does decisions based on numbers, actualities and statistics, for some reason, with Xbox One, instead of creating a product to meet market demand, it wanted to play prophet Nostradamus, and wanted to predict the future.With the classic xbox microsoft made its first steps, and then with the xbox 360 it defeated the popularity it so wanted, overcoming sony, leaving the rival Playstation 3 behind, devouring dust for a large part of the seventh generation of video games. After spending so much time and coin to consolidate the Xbox brand and win over the most demanding gamers, just like in a snap, Microsoft decided it didn’t want that anymore. Now she wanted an audience that wasn’t that interested in video games. Uncle Bill’s company thought its next console would be indispensable because it would be the central presentation centre in people’s homes and would be the ideal way to watch TV. I know right now you’re thinking .. hi? What do you make the ideal way to watch TV? Shouldn’t the main function of a video game be to run the games? It should.Running plays is the purpose a console exists, all other functions are a complement. But there were people inside Microsoft who reflected differently, and who thought the xbox label should is removed from competitions and position itself in the market as an amusement symbol. And that wasn’t just an idea, or a philosophy. Microsoft founded Xbox Entertainment Studios, a segment at the forefront of the Xbox One ideology, all part of a strange infatuation the company developed with television. But calm down, this story is just beginning. The most quirky thing of all is that Microsoft had everything in its mitts. She had money to spare, she had a captive audience passionate about the xbox label, and she had a lot of hype. It had everything to oblige the launching of xbox one the two parties of epic ratios.[ When a party season like Carnival arrives, we enjoy it much more if we are feeling good about our idol in the reflect. For this to happen, we have to take care of ourselves, and the sooner “were starting to”, the better. 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Using the START4 0 coupon, you guarantee 40% off.Link to enjoy all this in the pinned note and video description.] Taking into account the experience that Microsoft has achieved after two generations of consoles, especially thanks to the xbox 360, which was very successful, how is it that in its third console, it has predicted the market in a absolutely out-of-the-box way? The rebuttal goes through a succession of fortunate and unfortunate events, and at least one very wrong choice. And I previously talk more about it. Before we have to understand, what realized microsoft and the xbox label, deviate from the path to success, to instead turn into a meme. I’m sure you’ve heard of the famed: Tv TV TV Tv. Topzeros, what Microsoft managed to achieve with the Xbox 360, was no small-minded accomplishment, it was a historic achievement. Literally, she got everything she demanded when she decided to enter the video game maker market. It achieved success, identification, and even managed to unseat Sony. For most of every generation, the xbox 360 became the benchmark when it came to video games, and everyone either had or wanted to have one at home.This is the meridian, the ultimate dream of every video game maker, when their console reaches the number one position in world markets, and that should be enough to satisfy any corporate intention, right? But in Microsoft’s event, it wasn’t. Because there was something bothering her, like an itching she couldn’t scraping. There was a third console on the market, which wasn’t exactly a direct adversary, but actually sold more than the Xbox 360 and PS3 together, the Nintendo Wii, the real number one console in sales. The Nintendo Wii sold tremendously and made a fortune targeting a completely different audience. This audience became known as informal gamers. The people who don’t sleep in line at a place to buy a game, but also buy and play video games, from time to time, without commitment.In my opinion, the success of the Nintendo Wii was very harmful to Microsoft’s intentions with the xbox firebrand. It was the success of the Wii that compelled the company to revise its market strategy mid-generation, and that produce it believe that perhaps it was placing its gambles on the wrong audience. It was the beginning of Xbox One’s difficulties. There is a saying that the neighbor’s dollar is always greener. So far normal, from the point of view of finance, demanding more parties to expend their produces is the most normal thing in the world. The problem is the case when, in order to better to quell this new audience, the company forgets about its captive audience, and that is exactly what happened. Microsoft was about to discover that conquering the informal and hardcore public at the same time is a practically impossible mission, because the interests are not the same, simple as that. The behavior Microsoft found to reach the casual gathering was divulged back in 2009. It was announced Project Natal, and later this project was renamed to Kinect. Kinect’s recommendation was to play without having to hold a physical controller in your hands.With Kinect, the musician himself was the controller. And do you know what happened? Kinect was a tremendous commercial success. It was an accessory that sold in the millions of divisions, in its early days. Remember I spoke earlier on fortunate and unfortunate happens? Kinect was a fortunate event. But while Kinect was gleaming, Microsoft was also struggling to get out of a credibility crisis with its most loyal purchasers. I’m talking about the far-famed cherry-red hoop of death of the Xbox 360. Millions of video games sold with manufacturing flaws, which could kill the console at any moment. A question that payment over a billion dollars to fix, and of course, some mention would have to be blamed for the fiasco. And who shot it was Peter Moore. The maroon echoing of death was an unfortunate event, and one that had a far worse consequence.The place that Peter Moore occupied was now taken by Don Mattrick. Why Don Mattrick? He was mainly responsible for the development of the Kinect project, which was seen as a great success, and as the person responsible for that success was Don Mattrick, he was the perfect word to lead the development of the new generations of consoles at Microsoft. But illusions can be misleading and the choice could not have been more wrong. Millions of people had recreation playing working Kinect, with sports like Just Dance or Kinect Adventures. Which by the way, speaking of Kinect Adventures, know that it is the best-selling sport on the Xbox 360, ahead of GTA V and Minecraft. Despite all the success, kinect had one great problems, it wasn’t good for traditional competitions. It didn’t work well for any game that wasn’t developed specifically for it. It wasn’t meant to oust a physical controller, because it was a low-fidelity, sluggish, and imprecise controller. The real thing is that kinect was an amazing control concept, and at the same time full of flaws.It was clearly not a concoction for everyone, let alone for hardcore gamers, who mainly dismissed the supplement. That wasn’t a problem, because Kinect was an optional product, you could buy who you wanted and good. Merely that would change. Don Mattrick finagled the undertaking of turning Kinect into a big problem. For the next console, he turned Kinect from optional to obligatory, as an integral part of Microsoft’s brand-new leisure philosophy. A capirotian ideology, which impelled her forget, who determined her get there.But I don’t forget who realise the canal do here, and I have to remind you that if you’re revel the video, don’t forgotten to like and agree if you haven’t already. Don’t left open for later or you be brought to an end forgetting, do it now because that’s how you strengthen the channel. Which isn’t to say he isn’t a smart-alecky guy, or a successful business executive. In detail, throughout his professional life, he did what he required, viewed important positions and made a lot of money that way.He started inducing recreations at persons under the age of 17, eventually ceased up at EA, and was involved in the production of very successful competitions like The Sims and Fifa. When he arrived at microsoft in 2007 he was already a millionaire guy. You may have heard that rich people’s lives are different. When person or persons expends his whole life being successful, with a lot of money, are living below dwellings and flying in jets, that person can no longer set himself in the shoes of all individuals who guides an everyday life.In such cases, a phenomenon called disconnection with reality pass. At least with current realities of ordinary people. The big mistake of xbox one, happened when Microsoft leant a smart and successful person, but totally unplugged from actuality to lead the Xbox division. This Xbox One statu reminds me a lot of an occurrence of The Simpsons, that Homer Simpson gets the chance to design a auto, exactly the practice he ever wanted. And this is the car, which in the episode contributes the manufacturer to ruin.I tell you this so that you understand that when Don Matrick arrives at Microsoft, fund was no longer an issue, if it ever was. He was there to oversee the games divide, mostly to implement his seeing for sports. And what was that vision like? Think of a dream with farsightedness, astigmatism, myopia, cataracts, styes and conjunctivitis, all at the same time, is illustrated in a mirror that wrings the fabric of reality. That was Don Mattrick’s eyesight for sports. It’s not the first time, and it won’t be the last, that I say that one of the problems in the video game industry is the fact that it has numerous administrations in decision-making prestiges, who have no interest in video games or in what they consume video games. Don Matrick clearly had no interest in catering to what video game players wanted.He wanted to make his vision a reality, and he managed to convince the part microsoft to embark on his sprout hysterium, including another figure that we know well today, announced Phil Spencer. But let’s go by duties, because long before the official presentation of a console, many rumors begin to circulate. And rumor we know how it is, sometimes there are things so absurd that we incline not to believe, and with xbox one it was no different. One of the first strange things that started to circulate was that Microsoft had determined a room to block the trade in used games. And if that were true, it made the console would have some pattern of constant online proof. And merely around there, you were able to previously reek a aroma of toshira in the air. In mid-2 012, travel documents was seeped on the internet, supposedly straight from Microsoft, which consists of various little thing. The document presented the console not as a video game, but as the only entertainment device you would ever need in your living room. And it also said that the console would come with an improved version of Kinect, which would be up to 6x most powerful than the Xbox 360, and that it would expense $299. The bullshit is that in the face of loosed report out there, hypothesi consume loose, and microsoft didn’t help itself, because it was silent, and if it didn’t even prove itself about things seen as super negative, it was in the air that all that could be true. Until an section came out, from an anonymous informant, that sort of explained how durango would work. Durango was the provisional name of the console, and spoiler, for the time, the room it directed, it looked like a horror movie script.The disc games would be installed on the console’s HD, and activated over the internet. That is, the disc would only serve as an installation medium, and if the game does not run instantly from the disc, this would avoid selling the disc as a used recreation, or even giving video games to a friend is not feasible. And without internet , no competition or employment could even start. And if by luck the internet happened to drop during a join, the game would be suspended after 3 minutes. The online attachment requirement, and the unfriendly policy for abused competitions started to have negative effects, even before the console was officially announced. But since everything can always get worse, it’s time to talk about Adam Orth.This person was a artistic administrator at Microsoft, who at one point made some statements that left the gaming crowd in full pistol mode. He said he didn’t understand why people were complaining about the possibility of a console involve an internet linkage, because everyone has an internet connection, and if “were living” somewhere that doesn’t have an internet alliance, you can do it. This goat was promptly burnt by Microsoft, but the bizarre thing is that even fuelling Adam Orth, Microsoft still didn’t affirm the rumors that were running. And why couldn’t she repudiate things that were developing fury among followers of the xbox brand? She couldn’t revoke it because it was all true. To impel problems worse, the rumors were only a small fraction of the truth. On May 21, 2013, the video game world would discover how wrung actuality was, which Don Matrick created for the next Xbox. Give attention to that term “you will enter into a relationship with your tv”.That’s how the presentation of xbox one started. At the time no one understood what that quotation entailed, but soon it would make sense. Don Mattrick took the stage and presented his most beautiful creation to the world, the xbox one. So Yusuf Mehdi, starts demonstrating how Kinect works on xbox one. At that time we was found that the kinect responds to voice requires, including to turn on the xbox one. Which implies that Kinect was listening to everything that was going on there, while waiting for the word. Do you know what privacy is? Privacy is the right we have not to be spied on 24 hours a day by a camera connected to the internet that records everything “theyre saying”. The first question is how did no one at microsoft realise how odd this “wouldve been”? And the timing was also perfect. Because while parties were questioning whether Kinect would be a microsoft spy in their home, the United District was hunting this person on the screen for a problem related to espionage and message leakage, it was too surreal.Remember that meme I has spoken about at the beginning, about Tv TV Tv Tv. It came straight-out from the first xbox one presentation to the world. Because without fuss or exaggeration, it was a presentation 80% of the time dedicated to showing beings how television was integrated into the console. The consumer could access programming planneds immediately on the xbox, and watch video curricula directly on the xbox.Steven Spielberg even announced a Halo TV series! Series that simply debuted now in 2022. And you may be wondering, what about Ed tournaments? There was even something, there were EA tournaments and Phil Spencer got to get place, promised 15 exclusive sports and trod off stagecoach. After this presentation, xbox one became a joke, it was the worst possible reception. No one understood Microsoft’s obsession with video. Even because those who want to watch television already have the television for that, and don’t need xbox one for anything. Everything that had been planned as the next step in the evolution of entertainment imploded on day 1, the jiffy the console was launched. All of the ideas were largely rejected by both the press and gamers, and Microsoft turned on full panic mode.Don Matrick procreated a organization so meaningless, so full of rules and absurd involves, that not even Microsoft internally knew how to respond. For every question, disbelieve or question beings had, each Microsoft executive had a different answer to give, in an attempt to contain the rage and put under the fire, but the real thing is that no one was sure of anything. But Microsoft still had one more chance to try to redeem itself. A few days later, it was E3′ s turn. It was the perfect opportunity to try to correct the mistakes and erase that bad impression that remained. The good component is that this time microsoft consumed its space to show competitions. Because who could have imagined that people expected plays from a video game? But the good part tips there. Any shadow of goodwill left for Xbox was gone when Phil Spencer announced the expenditure. Rumors advocated $299, but the advertised price was $499. The Xbox one price was as big a mistake as what Sony made the previous generation with the PS3. And if beings were willing to put up with all other toshige for the sake of the symbol, after the cost was announced, the compassion was gone.But calm down, the worst was yet to come. Because at the same E3, several hours later, it was Sony’s turn to make its bulletins for the Playstation 4. And what Sony did with the Xbox, I is impossible to define it as a kill with elaborations of extreme savagery. She turned on Super Saiyan mode and obliterated any likelihood the Xbox One had. He took every ridiculous and nonsensical point that microsoft represented sure to record in a series of press releases in the days leading up to E3, and used that information to humiliate his central antagonist. On PS4, there would be no internet relationship requirements, and no restrictions on buying, selling, or giving utilized games.The competitions would pass straight from the discs and “wouldve been” 100% owned by the buyer. She assured that the PS4 was a video game constructed for plays, for real gamers and that simply real gamers understand the importance of it all. And the fatality came with the price, 399 dollars. That gap of 100 dollars less was brutal, and it was the end of the xbox one’s chances of success in that generation, which had not even started hitherto. It was one of the biggest sales killings in video game history, at times, for every xbox one sold, 6, 7 or 8 or more Playstations 4 were sold. Don Matrick is not the only one, but for me he is the main culprit of this mes. A guy fully disconnected from current realities of video game players should never have been situated as a console exploitation leader.In the documentary Microsoft made about the xbox symbol, “hes having” the gut to say that he wished he had stood to rebuild the brand, as he was the first one who fled when he saw disaster coming. A few epoches after E3, Don Matrick had a new job, he just said he wasn’t coming anymore and went to work at Zynga, which established the farmville game. The chap who subside the xbox brand almost alone, seeped from the company the moment he “ve learned that” the image of failure was going to stick to him. By and sizable, Microsoft did it all wrong. It thrust a very heavy bar when trying to control the sale of used games, a entirely anti-consumer stance. And even worse, she vacated her most loyal audience, who had always been with her, to chase after those who were never interested in video games. What happened after that? Phil Spencer took over Microsoft’s dilapidated gaming fraction, with the very complicated mission of picking up the bits, and trying to rebuild and reconnect the Xbox brand with gamers. And how he did it could be a story for another video, for another day.Did you have an xbox one? What do you remember from that time? Did you think the original xbox one suggestion was absurd? Or that it was just way ahead of its season? Could it be that without Sony applying fatality, this proposal would have worked at that time? Would it work today? Let me know in the comments. I want to thank and welcome the contributors who arrived here, or renewed during the last week Anglican Cathedral of Curitiba, Celso Koiti, DaniloDuarteR, De_yenes, Franklin de araujo, r_Troll Thanks for your spirit, and as always, never forget that videogame is a of the best things in live. Peace ..
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