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Hello and welcome to this video where we 
are going to talk about “Public Health”!  “Public health” has made a significant 
impact on the health of populations…….making   people healthy and saving lives.
For example, in the United States,   between 1900 to1999, people’s life 
expectancy has increased by over 30 years…  Did you know that 25 of these “extra years” 
gained are due to public health interventions?!  So in this video, we are going to 
take a look at what public health is,   how it is different to clinical medicine, who 
is responsible for doing it and how it’s done!  First of all…let’s have a 
look at what “health” is.  The World Health Organization defines 
health as “a state of complete physical,   mental and social well-being rather than 
a mere absence of disease or infirmity.”  This is a pretty bold and ambitious definition 
that prompts people to look beyond diseases and   focus not only on the physical aspect of health 
but also the mental and social aspects as well.  …..and public health??
Well…..public health is the science and art of   preventing disease, prolonging life, and promoting 
health through the organized efforts of society.  Ok…..

So how is different to clinical medicine???
Let’s take a look at an example.  Let’s say someone has an 
accident and has a broken leg.  A clinician’s main focus is the immediate 
health problem……..fixing the fractured leg.  Clinicians focus on the individual..
The public health approach would be holistic   and would focus on figuring out how and why this 
person had an accident so that actions can be   taken to prevent it from happening again.
For example:  Why did he have the accident?
Was there a problem with his vision?  Was it a poor knowledge of driving 
skills or bad attitudes towards driving?  Was he under the influence of 
alcohol or drugs when he was driving?  Are there laws against this 
and resources to enforce it?  What are the community expectations 
or attitudes towards driving?  Does he have a good social support 
network that will help in his recovery   or prevent this from happening again?
Was the road he was driving in safe?  Was he driving a safe car 
that was well maintained?  If not, why not?
Could he not afford it?  If not, why could he not afford it?
Does he have a job that doesn’t pay well?  Why is that?
Is it because   he did not have access to good education?
Was there good access to health services which   would determine his treatment and recovery?
As you can see from this example, health is   determined by a complex interaction between many 
different factors, or determinants of health.  These include individual characteristics, 
lifestyles and behaviours and also the   physical, social and economic environments….
These are called the social determinants of health  …In order to make a difference 
in health, there is action needed   across all the different determinants.
Public health focuses on these upstream   factors to make changes that can benefit 
the health of the population as a whole.  This seems like a very broad 
and complex task doesn’t it??  So…who is responsible for public health?
Ultimately, the responsibility of creating   a healthy community rests 
with all sectors of society.  Health departments do have a central role in 
public health…..however, improving the health   of a population requires the coordinated 
efforts of a broad range of stakeholders.  This includes other areas of 
government, the private sector,   Non-Governmental Organizations, International 
Organizations and communities to name a few…  …all united with a shared goal of 
improving the health of the public..  Now let’s have a look at 
how public health works…..  The World Federation of Public 
Health Associations has developed   a useful framework to understand 
how public health is delivered.  There are three core service areas of 
public health and a group of enablers   that ensure that these services can 
occur effectively and efficiently.  The three core areas of public health 
are: Protection, Promotion and Prevention.  Protection is about protecting 
the health of the population.  This includes the control of infectious diseases, 
managing environmental hazards, ensuring a healthy   workplace and managing health emergencies
Promotion is about improving the   health of the population.
It covers a broad range of   activities that not only focuses on 
the individual like promoting health   behaviours over a life course.

It also focuses 
on improving the social-determinants of health.  Prevention is about preventing health issues 
before they occur. It includes activities   such as vaccination and screening.
To enable these core areas to function   there needs to be:
Good Governance….  Advocacy……to influence and obtain support and 
commitment for actions that support a health goal.  Capacity…. having an adequate, well-trained 
and supported public health workforce.  And having accurate, timely information to 
support health actions such as relevant research,   surveillance, monitoring and evaluation.
So that’s a quick introduction to the   fascinating field of public health!
We’ve had a look at what it is,   how it is different to clinical medicine, who 
is responsible for doing it and how it’s done!

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