it is khan good heart and preacher browser restoration sphere excessive foreign video on anvil of publication on youtube today 16th november 2020 monday the topic for today is tall plains and advertisements also known as receptive advertisements in countries like india there is hardly any consumer rights protection for example all establishments including banks businesses need to provide a minimum of one toll-free customer service number asked for the rules but very few do provide such service most of the cheaters never provide any number whatsoever for customer service on the contrary citizens need to provide so much information starting with the name address phone number email id just to access the service like ordering anything online i wonder why other number is left out few business organizations provide one and one 860 number for customer service which is a premium number chargeable at exorbitant rates irrespective of the plan they have opted for with the service providers even if you paid money for free sms service it is not valid during festival occasions new year etc when people normally send greetings to their friends and relatives these service providers send the sms officially that one has to pay through their nose during such occasions broadband service providers especially a company after the bh e a l assures the speed of 100 mbbs but actual speed in testing never exceeds one mbbs testing itself it’s an example these companies play with the play that small b for bits and capital b for bytes it’s of no use complaining to the so-called higher authorities and the text will pull out the cable similar to inconvenience such high rate customers moreover these companies won’t say since the customer is upset with the service never respond to never respond or put the customer on hold forever customer service numbers are programmed such a way to irritate the customers to the core there will be so many menus starting with language preference then branch out multiple ways and it is impractical to figure out a way to talk to a live person all companies say they are on whatsapp and these numbers are share waste of time since we as customers are never given any option whatsoever to state the issue even in text form it’s all crappy done computer programs designed to waste customers precious time some online retailers like starting with sp in nc utilize another company starts with the d ends with the zoho as delivery partners and never take any responsibility for delivery of all the items as per their order and online tariff discounts they dispatch without any bill to most of these online retailers you utilize real galleries that’s criminals for deliveries and these goals think customers can be treated any way they prefer to these companies need to provide training to those goals and sensitize them to treating the customer properly yes the company will only earn a bad name in the market and will not survive another retailer starts with a b a t h and co who claim that their number one retailer because of honesty trustworthiness and hard work for all household appliances sell all condemned products they are dishonest to the core another big chain of stores starts with the asa yes and super es bills for products covered by warranty are printed on backspotted paper and nothing will be visible on these bills every day most of the times these supermarkets do not issue proper bill that do for big ticket items and avoid payment of taxes to the government customers also do not insist since his tax is very high like 28 for such items very clever right discovery 19 has come as a blessing for all the product manufacturers and sellers advertising that their product will raise your immunity it’s all viruses it’s a world health organization who has made it very clear that no product will deactivate this virus the recommendation is usage of masks space shields gloves personal protective equipment ppe washing the hands thoroughly with liquid soap and water maintaining social distancing even alcohol-based sanitizers are not effective and alcohol is highly volatile and absorbs the moisture from the skin long-term usage of sanitizers feels a natural immunity one point of time they are using sodium hydrochloride for sanitizing it’s a poison they even build tunnels and people need to walk through these channels where the sodium hypochlorite was sprayed in the mistbox it’s very dangerous after the advice from health authorities they shut down such uh tunnels best solution is to raise one’s natural immunity like taking our lifestyle living in harmony with nature eating organic food with requisite helps nuts and spices in moderation implement eating balance food with a little bit of everything carbohydrates protein fats fiber cut down intake of intake of salt sugar and oil energy lifestyles are smoking drinking substance abuse unprotected sex with strangers especially commercial sex workers csws advertisements through media tv online radio newspapers magazines are basically for brainwashing tv channels and radio stations hardly about twenty percent of the time for the actual problem is for advertisements but again and again they keep repeating the same uh idiot idiotic advertisement if it’s a cricket program like ipl it windows down to five percent illegal advertisements like pasting stickers in trains muscles and components was common words nailing ads and trees insertion of flyers and newspapers have proliferated supermarkets to keep changing the sharp layout exploiting the fact that most of the people are impulse sharpers and purchase products not required but if you go for shopping with a list of items to equalize plastic money is has made it very convenient to overspend nowadays you can charge from mobile phone also so many p’s are there so many people purchase everything on instagram basis borrow money from all banks and enough nbfc non-banking financial corporations commercial borrowers commercial lenders underwater water and end up in diastole so many families are supposed to commit suicide attributed to the harassment by roadies this guy is known as collection agents there is an exponential increase in all kinds of cyber crimes besides exploitation by self-annoyed babas is also on the increase government just upgrades citizens and not take any responsibility also you have to punish it to culprits since they are enhancing love with these perpetrators business organizations thrive mainly because of dishonesty and unethical business practices now i’ll move on to some theoretical aspects of advertising the american marketing association ama defines advertising as a placement of announcements and persuasiveness messages in time or space purchased in any of the mass media by business firms non-profit organizations government agencies and individuals who seek to inform and are persuaded members of a particular target market or audience about the product services organizations or ideas advertising is a marketing communication that employs and openly sponsored non-personal message to promote or sell a product service or idea sponsors of advertising of advertising are typically businesses wishing to promote their products and services advertising differentiated from public relations in that an advertiser pays for and has control over the message it dissolves from personal selling in that the message is non-personal that is not directed a particular individual advertising is communicated through various mass media including traditional media such as newspapers magazines television radio or outdoor advertising or direct mail and new media such as search results blogs social media websites or text messages the actual presentation of the message is in a medium is referred to as an advertisement or ad or advert for sure commercial ads often seek to generate increased consumption of the products and services through branding which associates a product name or image with certain qualities in the minds of consumers on the other hand adds the intent to elicit an immediate sale are known as direct response advertising entities that are advertised more than consumer products or services include political parties interest groups religious organizations and governmental agencies non-profit organizations may use free mods of persuasion such as a public service announcement advertising may also help to reassure employees or shareholders that the company is viable or successful modern advertising originated with the techniques introduced with tobacco advertising in 1920s more significantly with the campaigns of edward vernes considered the founder of modern madison avenue advertising already spending on advertising in 2015 amount of time estimated 529.43 us billion u.s dollars advertising is projected advertising’s projected distribution for 2017 was 45 4 percent on tv 33.3 on digital nine thousand are news people six five nine thousand on nine magazines five point eight percent on outdoor and four point three percent on radio internationally the largest big five advertising agency groups are internationally done so entire public omnicom publishes on wpb in latin adventure means to turn to us advertising was also used as a vehicle for cultural assimilation encouraging workers to explain the traditional habits and community structure in favor of a shared modern lifestyle gorilla marketing involves unusual approaches such as staged encounters in public places giveaways of products such as cars that are covered with the brand messages and interactive advertising the viewer can respond to become part of the advertising energy this type of advertising is unpredictable which causes consumer to buy the product or idea advertising may be in variety of ways including by style target audience geographic scope medium or purpose for example in print advertising classification in style by style can include display advertising adds the design elements by size versus classified advertising ads without design elements sold by the world online advertising may be local national or global an ad campaign will be directed to our consumers or businesses or to business purpose of an ad maybe to raise awareness brand advertising or eligible and immediate sales direct response advertising the term above the line atm is used for advertising involving mass media more targeted forms of advertising and promotion are referred as below the line btl but two terms date back to 1954 and proctor and gamble began paying the advertising agencies differently from other promotion agencies the 2010s that as advertising technology developed and you turned through the line tpl began to come into use referring to integrated advertising campaigns any situation in which an identified forms are faced to deliver the message through a medium is advertising simple online advertising began with unsolicited unsolicited bulk email advertising known as email spam has been a problem for email users since 1978. more advanced mobile ads include banner ads coupons multimedia messaging service mms picture and video messages games and various engagement marketing campaigns a particular feature driving mobile ads is a 2d barcode also known as qr code which replaces the need to do any typing of web addresses and uses a camera feature of modern phones to gain immediate access to web content it is used qr codes is uh used in even school textbooks under nowadays 83 percent of japanese mobile phone users already are actually uses of 2d barcodes to run a new program promotion concept has appeared known as here we are pricing here fertilizing a r stands for augmented reality controversy exists on the effectiveness of something subliminal advertising other person or pervasiveness of mass messages propaganda another significant trend regarding future of advertising is a growing importance of the niche market using niche targeted ads also brought about by the internet and the theory of a long tail advisers will have an increasing ability to reach specific audience the concept of crowdsourcing has given way to the friend of user generated advertisements user generated ads are created by people as opposed to advertising agency or the company themselves often resulting from brand sponsored advertising like a competition they are nice and gets a lot of free advertisements that they use to their own advantage unsolicited commercial email other forms of spam have become so prevalent as to how become a major nuisance to users of these services as well as being financial burden on internet service providers isps advertising is increasingly invading public spaces such as schools which some critics argue is a form of child exploitation is increasing difficulty in limiting exposure to specific audiences can result in negative backlash for advertisers okay i want to say something about advertisements targeted towards children if the children need something they even though it is beyond their capacity they somehow borrow money whatever place the jobs and get the things required for children they go beyond their means companies know this and they are capitalizing on the these sentiments in tandem with these criticisms the advertising industry has been seen low approval rates in surveys and negative cultural portrayals one of the most controversial criticisms of advertisement the present day instead of predominance of advertising of foods high in sugar fat salt specifically to children critics claim that food advertisements target targeting children are exploitative exploitative and are not sufficiently balanced with the proper nutritional education to help children understand the consequences of the food choices how much junk food is marketed this way pieces potato chips soft drinks with a lot of carbon dioxide which is non-appetizer and all these fried foods they use palmolinoids which is very bad for the health and sweets they make out of one aspartic which is also very bad for heart especially vanaspati and palmolin oil are banned items in so many developed countries same is true about ajini motor chinese shelter that is bank additionally children may not understand that they are being sold something and are therefore more impressionable michelle obama has criticized large food companies for advertising unhealthy foods largely towards children and has requested that food companies either limit their advertising to children or advertise their foods more in line with the dietary guidelines the other criticisms include the change that are brought about by these advertisements on the society and also be receiving as that i add and publish with the corporations cosmetic and healthy industry are the ones which exploited the highest and greatest creators reasons for concern purposely in beauty pageants they will select some female who was a dark skin and using ah they market their products for improving the skin color one can become very fair here you peel off the spinner when the natural skin starts growing they will get back the natural color skin color is because of pigmentation and no cream or cosmetic treatment can make anybody fairer as i said even if we peel off the skin you will never become fat it’s a practical impossibility meanings between consumers and marketers depict signs and symbols that are encoded in everyday objects semiotics is a study of science and how they are interpreted advertising has many hidden signs and meanings with the brand names logos package design students advertisements and television advertisements semiotics safe study and interpretation being conveyed in advertisements locals and advertisements can be interpreted at two levels known as the surface level and the underlying layer the surface level uses science creativity to create an image or personality for a product these signs can be images words fonts colors or slogans the underlying level is made up of hidden meanings the combination of images words colors and slogans must be interpreted by the audience or consumer the key to advertising analysis is a signifier on the signifier the signifier is object and the signifier is a metal constant a product has a signifier and a signifier the signifier is a color brand name logo design and technology the signifier has two meanings known as denotative and connected then generative meaning is the meaning of a product a derivations then identity denotative meaning might be that it is high definition the connectivity meaning is the products defined keep on hidden meaning a cognitive meaning of a television would be that it’s top of the line and the safety advertising is any statement by the advertiser that is false or misleading other does not adequately identify itself as an advertisement according to the u.s federal trade commission ftc a basic truth in advertising principle is that it is deceptive to mislead consumers about the commercial nature of content advertisements or promotional messages are deceptive if they convey the consumers expressly or by implication that they are independent impartial or from a source other than the sponsoring advertiser the british consumer protection from unfair trading relations 2008 which broadly replaces the trade descriptions act 1968 are similar implications undisclosed native advertising is a type of deceptive advertising maybe advertising mimics the format of the medium in which it is displayed for example an adr in the newspaper they adopt the tone on appearance of a news article undisclosed media advertising wikipedia is paid text or other material that appears to be part of an unbiased encyclopedia article but that does not identify itself as an advertisement even when the relationship with the business is disclosed on the top page readers are left another other editors may also have difficulty identifying which person article originated with a client the safety action specifically undisclosed not as available intended to mislead consumers by fastly making claims by maker the failure to make full disclosure of the book the federal trade commission ftc act defines an act or practice as deceptive if there is a material misrepresentation or omission of information that is likely to mislead the consumer acting reasonably in the circumstances and this representation is material if it is likely to affect consumers choices or contact regarding an advertised product are the advertising for the product under section 17b securities act of 1933 anybody who describes publicizes or communicates about a security for sale or compensation received or to be direct received directly or indirectly is violating the law by touting unless redisclosures are made the nature of the compensation example whether the publisher was paid in cash or with the securities the source of the compensation the person or organization who paid for the publicity and the amount of compensation when deciding whether an ad is deceptive the ftc looks at all the overall impression the ad gives which includes examining its format the ftc will look to the overall context of the interaction not just the elements of the ad in isolation put another way both what the ad says in the format it uses to convey that information will be relevant any clarifying information necessary to prevent deception must be disclosed really and prominently to overcome any misleading impression a basic truth in advertising principle their principles in advertising and surprised is that it’s deceptive to mislead consumers about the commercial nature of content advertisements or promotion messages are descriptive they convey to consumers explicitly or by implication that they are independent impartial are from a source other than the sponsoring advertiser in other words they are something other than ads why would it be material to consumers to know the source of the information because knowing that something is an ad likely will affect whether consumers choose to interact with it and the rate credibility consumers give the information it conveys the ftc prohibits deceptive advertising in determining whether an advertisement including its format misleads consumer the connection considers the overall net impression it conveys aura any qualifying information necessary to prevent deception must be disclosed prominently and unambiguously to overcome any misleading impression created the commission has long ill the view that advertising and promotion messages that are not identifiable as advertising to consumers or deceptive if they mislead consumers in the misbelieving that they are independent impartial or not from the sponsoring advertiser itself several countries have enacted comprehensive laws that govern and control advertising many countries in europe will take domestic advertising that target children below a certain age the uk the advertising standards authority based on the channels for advertising in all kinds of media while all outdoor advertising is done with permission from the local town planning authorities as for the u.s the federal trade commission ftc is relevant and the ultimate authority on the subject although local governments are allowed to enact their own regulations in this regarding in india the field of advertising is subject to a multiplicity of laws in the absence of comprehensive secure state statutory mechanism that would lay down ground rules in clear terms for advertising in the country issues in advertising receptive advertising as advertisements aim to influence or persuade consumers into buying products that they promote buying products i utilize services that they promote many times advertisements illegally use false statements and misrepresentations of the products in violation of of consumers right to know exactly what they are purchasing misleading prices companies often hide are first prices of product services advertised in order to attract a large consumer base i’ll tell you give a classic example you know you cannot operate automobiles without wheels but even wheels they say it’s an accessory can you operate the vehicle without the wheels or the steering column and all that the prices they advertise often do not disclose additional cases in the overall cost of the consumer such advertisements are commonly found in the airlines mobile telephone industry and memberships for clubs a common case of such misleading pricing is the end of season sales the prices of products are often knocked on and advertised in media in order to push up the sales but what such advertisements do not disclose is that such knock-down discounted prices are actually pushed up marked up before providing the discount so the profit margin of the seller and such products remains intact consumers do not know all this tamilman the audi is considered inauspicious by indoors in india but nowadays most of the sales occurs during this period because of the so-called clearances which is deceptive for example the ad will claim discount up to 95 but actually it will be hardly five percent the prices are marked up and then discount offered on these market prices prices are marked up by 15 and they’ll say we are giving 10 discount that means it is actually much higher than the regular price most of the products sold in such state periods are either factory seconds or rejects obsolete old stuff failure to maintain standards at times companies sellers service providers cleverly bypass established standards applicable to the products by adopting a different standard which provides a sense of enhanced efficacy of the good services in the minds of the customer this also provides unfair advantages to the seller over its competitors such advertisements are often seen in advertisements that camera the product advertised against products of other leading brands enabling issues labeling on products can also be misleading deceptive they may at times misrepresent our of the scale the actual weight of the packets are adopted a different standard of measurement contrary to the generally accepted standard yeah that is another trick they play product should be packed as for the rates and standards act they never do that for example biscuits one person will pack it as a 52 gram packer another seller will pack it as a 83 grams packet how do you compare the packaging of products may also use exotic high sounding words such as organic eco-friendly natural mild etc without a proper explanation of the terms and such terms may even be used for products that have nothing to do with such concepts surrogate advertisements one of the advertisements for selling products like tobacco or liquor which have adverse effect on health and restricted or ban the manufacturing manufacturers tend to launch such new products with similar similar brand names a blue skype of advertisements is launched in the media for such new products with an aim to reinforce or sustain the banned products advertisements products banned in developed companies like muscle weakness it’s a muscle weakness medicines are so illegally in underdeveloped and developing countries yeah as i mentioned even vanaspati what is it soya bean cakes it’s a waste it should be dumb we are selling it as what is a meal maker and people use them then what is that formula in oil it will lead to heart attacks it is so it is marketed openly legally food and medicines are virtual commodities sellers change the expiry data similarly simply erase the expiry date and sell them for purchase of these items people should insist on a proper bill especially for medicine specifying the batch number expiry date etc these are the rules even if you buy medicine for one rupee they they’ll have to give you a bill containing all these details they never do sellers pay tricks by dispensing such products without saying the price will be higher because of taxes the fact is taxes are already included in the maximum recommended price mrp it’s a maximum they should never sell it at mrp that mrp is inclusive of the taxes consumers do not know this they think taxes are additional consumers should buy the whole pack and not a part of it especially medicines and other dollars that way they don’t get to know what is uh expiry date and all that batch number expiry date because it is printed somewhere that products never give the other country’s dispenser prescription medicines are in a bottle with the developed countries prescription medicines are dispensed in a bottle with appropriate label irrespective of the quality like there are several laws in india later advertising a snapshot of some of these enactments is provided in the consumer protection actor 1986 section six of the act grants consumers the right to be informed for the quality quantity purity standard and the price of goods are services as the case may be so as to protect the consumer against unfair trade practices section 2r of the act under the definition of the term unfair faith practice covers a government of false advertisements including misrepresentations of false always readers against such unfair trade practices pertaining to fast actualization we brought under the act cigarettes and other tobacco products prohibition of advertisement and regulation of trade and commerce production supply and distribution act 2003 section 5 of this act intralia prohibits both direct and indirect advertisement of tobacco products in all forms of audio visual and print media television networks regulation act 1995 cable television networks and unknown rules 2006 section 6 of the cable television networks regulations act 1995 provides that no person shall transmit or re-transmit through a cable service any advertisement unless such advertisement is in conformity with the advertisement code prescribed for the cable television network’s amendment roots 2006 however the aforesaid provision does not apply to programs of foreign channels which can be received without the use of any specified gadgets or decoder rules several of the cable television network summoner rules 2006 based on the advertising code for cable services which are formulated to confirm to the loss of the country the rule should be the same for everything and they ensure that advertisements do not define mortality morality decency and religious susceptibilities of the subcribers darshan all india radio air advertisement code both under control of prasad bharati’s statutory autonomous body establishment under the prasa bharati act follow a comprehensive code for commercial advertisements which control the content and nature of advertisements that can be relayed over the agencies dragon magic remedy’s objectionable advertisement act 1954 this act purports supports to regulate the advertisements of drugs and serving cases and to prohibit the advertising for certain purposes of remedies a way to process natural qualities and provide for matters connected there with drugs and cosmetics act 1940 section 29 of the act imposes penalty upon whoever uses any report of a test or analysis made by the central drug laboratory or by a government analyst or any extract from such reports for the purpose of advertising any drug punishment prescribed for such an offense is a fine with any external to 500 rupees 500 rupees can it be called as a fine and the imprisonment upon subsequent conviction emblems and names prevention of improper use act 1950 this piece of legislation prohibits the use of any trade market design any name or emblem specified in the schedule of the act or any colorable imitation that are for the purposes of any trade business calling or profession without the premiums permission of the central government food safety and standards act fssa 2006 section 53 of this act provides a penalty of up to rupees 10 likes for false and misleading advertisements relating to the description nature substance and quality of any food in decent representation of human prohibition at 1986 this act is aimed at prohibiting indecent representation of women through advertisements or in publications writings paintings figures or in any other manner and format has connected there with a in incidental that section three and four of that prenatal diagnostic techniques regulation and prevention of misuse act 1994 advertisement in any manner regarding facilities of prenatal determination of sex available to at any genetic counseling center laboratory clinic or any other place is prohibited although this act and has been made a punishable offense under the section 22.This act is that because people terminate pregnancy when they get to know that it is going to be a female because they think for female means they got to spend a lot of money young persons harmful publications act 1956 section 3 of the act in trialia imposes penalties or advertising or making known by any measure whatsoever that any unfold publication as defined in the act can be procured from through any person the representation of people act 1951 will display to the public of any election matter by means of cinematograph television or other similar apparatus or in any polling area during the period of 48 hours ending the time fixed for the conclusions conclusion of the poll for any election in the polling area is prohibited section 126 indian penal code ipc 1806 the ipc by an array of provisions prohibits have seen defamatory publication publication of a lottery and state or statements creating or promoting this harmony enmity in society needless to say the foregoing laws are in addition to applicable intellectual property rights ipr plus another relevant class in general mandatory for advertisements carried by cable services to become compliant with the ascii code according to the aaci code complaints against deviant advertisements can be made by any person who constructs them to be first misleading offensive or the consumer complaints council ccc consults and resides on the complaints received from the general public including government officials consumer groups complaints from one advertiser against another and even few motor complaints from the member of the advertising standards council of india asa board or ccc competition consumer complaints council the reserve bank of india rba securities exchange board of india cb and insurance regulatory and development authority irda some of the other regulatory authorities and regulate advertisements in the respective fields a popular method of advertisement is comparative advertising where one product service is advertised by comparing them with the goods or services by another party such other party is usually a competitor or the market leader of the plural service the comparison is made on the basis of quality price availability performance etc with a view towards increasing the sales of the advertiser either by suggesting that the advertiser’s product is of the same or of a superior quality what they do is they are masking the positives of the competitors focusing only on their positives in the ads they don’t say what the negatives are or what the positives of the competitors are however such advertisements often if you are comparing you don’t compare a to z everything holistic however such advertisements often lead to infringement of trademarks of the company because as for the trademarks act 1999 and promote unfair competition such comparative advertisements also cause disparagement of the product service of the competitor although the term disparagement is not defined under any of the existing indian laws comparatively advertising or advertising war is an advertisement in which a particular product or service specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it also referred to as knocking copy it’s loosely defined as advertising where the advertised brand is explicitly compared with one or more competing brands and the comparison is obvious to the audience they should not be confused with the parody advertisements where a fractional fictional product is being advertised for the purpose of poking fun at the particular advertisement now should be confused with the use of a coin brand name for the purpose of comparing the product without actually naming an actual competitor the u.s federal trade commission fcc defines comparative advertising as advertisements that compare the alternative brands are objectively measurable attributes are priced and identifies an alternative brand by name illustration of the distinct information this definition of use in the case australia private limiter versus energy is the australian private limited similarly the law council of australia recently suggested that comparison advertisement refers to advertising which includes reference to a competitor’s trademark in a way which does not include proprietary proprietorship in the mark the advertiser advertisements could be either indirectly or directly comparative positive or negative and seeks to associate or differentiate the two competing plans different countries apply different views law should be universal that doesn’t happen regarding the laws on comparative advertising in 1972 the ftc began to encourage advertisements advertisers to make comparison with the named competitors with a broad public welfare objective of creating more information yeah it’s not informative it is necessary the ftc argued that this form of advertising could also stimulate comparison shopping encourage product improvement in innovation and faster positive competitive environment competition is good for the consumers generally but there is competitors from like the drug cartels and manipulate the market rates comparatively advertising has been increasingly implemented through the years the types of comparative advertising range from comparing a single attribute dimension comparing an attribute unique to the target and absent in them referent and comparisons including involving attributes unique to both brands the contributing factors to the effectiveness of comparative advertisement include believability which refers to the extent a customer can rely on the information provided in comparative advertising the level of involvement and the convenience and evaluation provided by spoon feeding the consumer with information that does not require extra effort in recap comparative advertising is generally coupled with negativity as evidenced by early industry condemnation stating reasons such as participation in comparative advertising damage the honor and credibility of advertising results suggested that negative information can be stored more effectively thus generating the impact that any advertisement is for a proposed purpose for and more importantly strong on the contrary such negativity can either be transferred directly to the brand on the consumer’s impression of the brand various studies through the years have proven that company advertising has been responded to negatively the deception through the advertisement is a common phenomenon today among others some of the advertisers published the misleading portal and recipe advertisement through mass media such as tv radio billboard signboards transportation satellite channels and so on some discipline throttle and products on sale are sold for some complex diseases like asthma cancer diabetes etc for which companies are offering strong guarantee to kill these complex diseases through their advertisements within a very short period of time sometimes they are publishing their advertising through mass media not only for above diseases but guaranteed to solve all kinds of physical and mental problems by single doses of medicine or through the power deceptive advertising has hurt the legitimate business by reducing pattern age and the overall confidence in products consumer confidence can make or break a market and as a rate of deceptive marketing raises the repeat consumer declines you can cheat one person for one day you cannot treat the person again you cannot everybody cheat everybody the same way also this break the consumer business relationship can go unnoticed longer the larger the market car sales financial payment plans that means agreements often have disclosure statements which in very small print outline the additional charges are limitations that are not apparent to the purchaser of the product or service even with the government watchdog once you sign on the dotted line they’ll say you should have read the agreement these agreements are one sided also even with the government watchdog consumers are ultimately responsible for making twice choices in the purpose of goods and services the primary reason why recipe advertising is hardly a company is trust in order to be successful your business has to build a reasonable level of trust with the consumers what is called as good will consumers goodwill whatever you’re in a good name reputation built on the reputation we all know that bad news spreads faster than the good news in one kid someone it is obvious that it will reduce the number of people who will ever trust in her again it will shut down future business opportunities both with customers as well as with the distributors and other business you could run property advertising and marketing promotions your reputation is worth something even in online world and no one sees your face it still means something in the increasingly health conscious society we live the benefits to the advertisers of making health claims about their products and services cannot be understated it is a potential regulatory minefield there is a great deal of pressure from consumer groups and regulatory bodies to ensure that there is a possibility of misleading clients being made and to force advertisers to stand by their claim as for the norms of advertising the advertiser must make valid claims that can stand the test of actual truthfulness and i think misleading should appear in the copy that goes public indian market has been witnessing changes in character and complexity of advertising these changes include a higher rate of mass media particularly due to increased penetration or penetration of satellite channels availability of a greater assortment of products and services a higher level of consumer spending on items rather than basic necessities and more discerning choice behavior exhibited by consumer preference for better value of money spent on products and services a gradual development of the economy has indeed influenced these changes advertising is widely criticized not only for the role it plays in selling the product but also for the way it influences of society brainwashing the error of cutthroat competition advertisers reserved serving practices such as for free deception which leads to misleading advertising the consumers are being led a garden path by manufacturers of food and sales products making tall claims in advertising false claims it all means false the issue is not of misleading but issues of governance are involved the food safety and standards authority of india fssai is responsible for protecting and promoting public health through the regulation and supervision of food safety according to the food safety and standards act 2006 any person who publishes or is partly to the publication of an advertisement which falsely describes any food or is likely to mislead us to the nature or substance of or quality of any food argues fast guarantee shall be liable to wear a penalty which may exceed rupees which may extend to rupees 109 the fssai may put many products under its scanner over the misleading claims and has begun prosecution proceedings in 19 cases under the safety and standards fss act summary of cases of violation of before section 24 of fss act 2006 and fss packaging and labeling regulation 2011. on complex the claim on the advertisement of the product that one can grow two times after taking compliance is misleading and violated section 24 of fss act 2006 compliant memory the declaration compilation compliant with the memory charges brain charges used to improve memory or misleading and violate section 24 of fss act 2006 the product label shows the pictures of students with books which will mislead probably that after taking the drink they will become good in studies is it magical does saraswati come to you through calm plan [Music] boost the claim that boost provides three times more stamina than ordinary chocolate ring is misleading and why it’s section 24 of sss act 2006 uh producer has not submitted any specific study on this product to substantiate the claims or licks the advertisement claims after taking harley’s children become taller stronger and sharper which is disruptive in nature it violates section 24 of fss act 2006 mme healthy and tasty soybean oil label contains a logo picture of which in which it is written seven stage european refining technology sraksha sakti which are violating class 2.3 1.5 of fss packaging and labeling all regulations 2011. sofola the use of heart symbol and retrain the heart of a healthy family safari encourages you and your family to take care of your heart by using less oil and low saturated fat diet and use of word loads up technology etc on the advertisement are misleading in nature engine master oil claims like health and vigor and cholesterol zero g on that placement of miscellaneous new rechargement that claims that energy energy stamina and immunity with the smart nutrition smart nutrition what the heck they mean by smart nutrition smart nutrition means nutrition powered by 10 vitamins flour and minerals 11 high antioxidants and 3 amino acids heart and brain health are misleading and deceptive in nature kellogg’s special k a claim that research shows that people who eat low fat breakfast like a lot of special k tend to become slimmer than those who don’t is misleading and deceptive in nature can one reduce weight just like that britannia and neutralize biscuits yeah one popular president claimed that kobe 19 will go away just like magic it’s all like this britannia and you decide biscuits the claims and advertisements like no added sugar complex carbohydrates diet diabetic friendly or misleading commercial vibrates section 24 of fss act 2006 clocks extra mutually the label on the said product appear as it combines contains a number of fruits this type of labels is misleading which gives an idea that the set product contains so many fruits and it doesn’t even have one only fruit little camps the producer in presence of bha in the product and its benefits which are not true this is receptive in nature it will make you smart today premium tea the claims made by the producer shows that the following which is misleading as per section 24 of fss act 2006 hundred percent natural rich in antioxidants perisha a claim on product label and advertisement incredibility’s growth and development it is misleading as a section 24 of fss act 2006 and fss packaging and labeling regulation 2011. real active fiber plugs advertisements of the set product shows the following which are misleading pack healthy manages weight and healthy if it keeps digestive system healthy maintains heart health neutralite claims if you are not taking a truly adequate and well balanced diet the neutralize daily may be convenient once a day choice for supplemental nutrients you have been looking for each tablet supplies 13 vitamins 11 minerals and fido factors plant plant compound from neutralize exclusive plant concentrate neutralite exclusive nuclear log makes tablet easier to swallow or misleading and deceptive in nature issan clean spread advertisement shows the claim that kisan creamy spread contains three times more essential nutrients than ordinary butter which is misleading rajani basin newspaper advertisement of the heart flow and slogan carlo carlo dil say dosti which are misleading as per section 24 of fss act 2006 claims that like heart friendly helps reduce cholesterol and or misleading as per section 24 of fss act 2006 it was found that the health value of a product in advertising and on the label were different safety and standards act fss states that any nutrition value by visual return as well as only has to be backed by scientific data making unsubstantiated claims especially health is pre-meditated crime the concept of gender marketing of course is gaining momentum especially when it comes to those targeted at health conditions special k cereal and diet coke are sold as ways to keep slim for women while healthy cooking oils are directed and meant to keep the heart attack sunday marketing for probiotics is also directed at women the conclusion we can draw from these products is that women struggle with obesity and sensitive stomachs while men grateful with a constant risk of heart attack they are scaring the people general probably this could not be further from the truth obesity is is as much a problem for men and heart conditions are common in women too in order to protect consumer interest the government should establish an independent broadcast regulator that will design a strict code of practice particularly for telemarketing services so only those products are going to go against fssa at fssei act and proven significance with endorsing media as for other advertisements that are bound to be false or misleading correctly advertisements the cost of the advertiser who should deserve the advertisement earlier or the best solution another opera option is to revitalize the monopolies and restricted trade practices commission mr epc as unfair trade practices commission with the definitive purpose of checking illegal advertisements consumers other organizations must assert their rights against dishonest businessmen indulging in such a practice and being such bring such cases to the notice of the enforcement group which in turn have to play the role of a watchdog of public interest i don’t need to elaborate on recipe marketing in a real estate field or needs to have even virtual reality if you believe them and have made a blunder of investing in their property everything will look appealing with the colorful graphics and video that’s why i say virtual reality i did mention a lot of deceptive advertisement cases but ultimately what penal actions were taken against such corporation rules that are not implemented and enforced is as good as not having any roots at all ultimately common cities suffer is this what we call good governance politicians always paint a rosy picture using catchy slogans as if nation or state governed by them is like heaven on earth when in reality is hell on earth why do the common men and women tolerate all these exploitation i don’t really understand when i should speak for the right things speak up debates discussion of open minded topics like this can go on forever anyhow let me pull the plug here we meet again real soon with another interesting topic some of the statements use express are solely mine based on limited knowledge gain over six decades of first deal experience always watch these videos okay i quoted survey in this thing it is out of my experience always watch these videos is the closed caption with subtitles for absolute hundred percent comprehension as per my sincere recommendation zillion times so far i know eric’s wrote a company the presentation within 20 minutes which is a norm that i have set myself to wait in the viewer’s attention but i know for table that i’m exceeding the time limit today i must have taken nearly one hour which is triple that time limit this is because i make honest attempts to cover the selected topic more elaborately covering so many intricate fine details referring a wide variety of sources in particular wikipedia quite extensively besides articles and books published recently besides of course i add my i sprinkle my own salt and pepper and season it with my personal experiences so far in my life and also intuition stayed home as much as possible to maintain social distancing attributed to dynamic knowledge with 90 and prolong their lifespan did a healthy life god alone can protest after natural natural events like pandemics which may lead to appropriation extinction of all sentient species on earth for no fault of others resting peace and harmony as i said i have taken one hour good
