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Forty-five percent of the world’s population is trying to shed a few pounds, according to a 2020 Ipsos poll. And they prefer to do it by exercising more and eating better, not by dieting. That’s essentially the well-known “calories in, calories out” method, where you try to burn more calories than you take in. There is just one problem: Nailing down your calorie burn is harder than you may think.