“Is Pomegranate Juice That Wonderful? ” Last year, the Federal Trade Commission charged top corporate executivesat pomegranate liquor maker POM Wonderful for building untrue andunsubstantiated state affirms. For lesson, POM ads saythat their liquor can result in a significant reduction of IMT[ intima media thickness]( thickness of arterial plaque ). They even cite research.Lets check it out: Upshots of Consumptionof Pomegranate Juice on Carotid IntimaMedia Thickness inMen and Women at Moderate Risk for Coronary Heart Disease. What did it find? No significant difference inoverall[ medal] advancement proportion was observed between pomegranatejuice and control cares. And not only that, it was their own study; they money it. If youre going to pay for a study, at least have the propriety to falsify the data instead ofjust lying about the research results! POM responded to the complaint, claiming that the Federal Trade Commissionlacks the authority to tell them what they can or cannot lie aboutunder the First Amendment of the U.S. Constitution. When this defensewas raised earlier this year in the journalPublic Health Nutrition, Marian Nestle and acolleague responded that it seems obvious to us that thisinterpretation of the First Amendment neither follows its original intention, nor promotes the public interest.The founding fathers clearly intendedthe First Amendment to guarantee the right of individuals to speak freelyabout religious and political matters , not the right of food companiesto market junk foods to children and adults. I wouldnt considerpomegranate liquid clutter, but I do consider lying abouttheir own research junk science ..
