YEARS IN BUSINESS, A LOCAL STARTUP IN THE ORAL CARE INDUSTRY IS EXPANDING, CALLED WHITE AS A BLACK OWNED BUSINESS WITH A LONG TERM GOAL OF COMPETING WITH THE BIG PLAYERS AND ORAL HEALTH CARE. THAT'S OUR MAIN THING. WE WANT TO BE THE NUMBER ONE ORAL, AFFORDABLE ORAL HEALTHCARE COMPANY WITH A DREAM AND FEW RESOURCES, DAVID HICKS AND HIS BUSINESS PARTNER, CARTIER BANKS LAUNCHED CODE WHITE TEETH WHITENING AND 2018 AS WE SAT DOWN AND A COUPLE OF DAYS LIKE. JUST GIVE ME A LIST OF WHY WOULDN'T WORK WHILE WE CAN'T DO IT.
WHAT CAN'T WE CONQUER WITH THIS? WHAT? THE STUDIO AND HE, DINA AND A NEW ONE IN EDEN PRAIRIE. THREE YEARS LATER, THEIR FOCUS IS ON EXPANDING. AND TAKING ON HOUSEHOLD NAMES IN THE ORAL HEALTHCARE INDUSTRY. WELL, THERE IS TEETH LINING PRODUCTS FOR THIS TO PASTE. WELL, THERE'S TWO BRUSHES ANYTHING THAT'S IN THAT ORAL FIELD. UM WE WANT TO BE ABLE TO PROVIDE THE TWO ARE PART OF A SMALL GROUP OF ENTREPRENEURS IN THE COUNTRY, LAUNCHING BUSINESSES FOCUSED ON BRIGHTENING SMILES THIS AS TEETH WHITENING TECHNOLOGY BECOMES MORE ACCESSIBLE AND MORE AFFORDABLE. TEETH ARE. THE MAIN THING EVERYONE SEES WHEN THEY SEE A PERSON YOU KNOW THAT. I MEAN, IT IDENTIFIES YOU. IT GIVES YOU CHARACTER.
IT GIVES YOU YOUR INITIAL BIAS, WHETHER POSITIVE OR NEGATIVE FROM SOMEONE WHO DOESN'T KNOW YOU. THAT'S THE REASON WHY WE WANTED TO BE AFFORDABLE. HICKS AND BANKS ARE EYEING LOCATIONS IN ATLANTA, HOUSTON AND EUROPE. IT'S A SMALL, BLACK OWNED BUSINESS THAT HAS A GOAL OF BUILDING AN EMPIRE. ONE SMILE AT A TIME. IT FEELS GREAT TO BE ABLE TO DO SOMETHING THAT'S NUMBER ONE THAT'S UNTAPPED. WE DON'T HAVE ANY COMPETITION IN OUR LANE.
WE'RE JUST OUR OWN OWN PEOPLE IN OUR OWN LAND, AND WE JUST WANT TO CONTINUE PUSHING. AND THE TEETH WHITENING INDUSTRY IS GROWING, AND AS YOU CAN SEE, IT ISN'T LIMITED TO DENTISTS ANYMORE. CODE WHITE HAS PLANS TO MOVE TO THE EDEN PRAIRIE MALL IN.
