this is laura In the morning in bunked she predicts the first newson her smartphone and likes three posts before the first lesson. Over lunchtime, she ordersnew sneakers online and immediately shares the obtain on Twitter. In the nights she streams her series on her tabletuntil she precipitates sleeping. Laura desires being a digital nativeand would like to be able to use these skills at work. Stephen is an entrepreneur. Although he wasn’t born into a digitalworld, he says with interest how entire divisions of industry deepen from one day to thenext. He “re wondering how” his busines can take the nextstep into the digital future. Stefan needs specialists who drive the digitaldevelopment of his companionship and brought under inventive business ideasso that he can continue to meet the expectations of his patrons in the future.While the economy has to adapt to the dynamicand digital world, young person already move naturally in thisenvironment and continue to drive it forward. The new track in “Digital BusinessManagement” accompanies these interests together: It mixes continuing trend, innovation managementand online market with the basics of business administration and IT. The students acquire variouscore competencies: they estimate business frameworks, analyze the online market and designe-business mixtures, which they then implement. After three years of practice-oriented studies, people like Laura expect an international growth industry in which they can realize themselves in attractivecompanies up to self-employment with their own start-up.Entrepreneurs like Stefan are already looking forwardto the postgraduates of the “Digital Business Management” course !.
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